From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots. It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.
From Father to Son is a project devoted to young farmers who, taking up their fathers’ legacy, are the link between past and future. They hold our planet’s destiny firmly in their hands.
In From Father to Son progect, I can see a lot of my father, and of the Lavazza generations that preceded me and that have conducted their work consistently and with a sense of duty for the past 120 years.
A young, modern and consistently informal look on the new generation of Earth Defenders: this is what we wanted for Lavazza Calendar 2016.
We believe we achieved this goal thanks to Joey L.’s reportage and to his ability to capture young people tilling the soil together with their fathers: it’s actually from fathers that young people learn the work experience and the respect for the environment. In addition, From Father to Son allows to explore and learn about important sustainability projects carried out by the Lavazza Foundation and Slow Food in Latin America.
From Father to Son means returning in order to move ahead, reviving in order to create, mirroring ourselves in what comes from the past in order to imagine a promise of quality.
Young people in agriculture are the future of our food, they are the future of our identity, they are our history that looks ahead. They are the ones who guarantee that ancestral knowledge will be handed down, and they are our only hope to build a relationship in which Mother Earth — who is also our sister — will not be enslaved, wounded and vilifi ed. It is our duty to embrace their beauty.