From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

FROM HAND TO HAND

ILDAURA MATOS CALDERON

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

Her hands reveal experience. The earth answers to caresses of the Ildaura’s hands and gives her its fruits. Young hands and hands marked by time, collecting the future.

I arrived in this country when I was 17. And here I decided to stay to cultivate the land.

For my children I wish a future that respects their abilities. Between study and field life.

Places

FROM HAND TO HAND

ILDAURA MATOS CALDERON

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

Years ago in Villa Rica there was no road. There was the virgin forest. The deep green. With agriculture reform this place has blossomed becoming and evolving into a productive community.

Before there was nothing here, it was only virgin forest

Gifts of the Earth

FROM HAND TO HAND

ILDAURA MATOS CALDERON

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

Coffee is not just a product. It is a value. So important to the community because it provides employment to the people. It is a tradition for years and years, that tells stories of large families.

In this land we cultivate bananas and coffee. In this area we live for this.

I feel proud of what we do and our coffee.