From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

TREE OF LIFE

EDULIS CASANOVA

DOMINICAN REPUBLIC, EL AGUACATE

LAVAZZA FOUNDATION PROJECT

Buds and old trees. Generations of nature alongside generations of Casanova Family, that cared it. The moves taught by fathers now help their children to take care of the land. And create future.

I‘ve learned the processing of coffee by my father.

I want my children become enthusiastic about our culture.

Places

TREE OF LIFE

EDULIS CASANOVA

DOMINICAN REPUBLIC, EL AGUACATE

LAVAZZA FOUNDATION PROJECT

Aguacate community is a community with real technical coffee, not just farmers. Preserving the land it becomes precious, as its fruits. The goal is to maintain the tradition of the field and agriculture. The land is life and subsistence.

We are trying to preserve these places while protecting the environment.

The pure air, the land and the family. Here we have everything we need.

Gifts of the Earth

TREE OF LIFE

EDULIS CASANOVA

DOMINICAN REPUBLIC, EL AGUACATE

LAVAZZA FOUNDATION PROJECT

With the cultivation of coffee we are creating life. Work in the coffee fields helps land conservation. Acting like this we are preserving nature and our entire planet.

Working coffee for us is a form of emancipation

Thanks to the project OXFAM and Lavazza Foundation we will cultivate new plants, guaranteeing us a future in agriculture.