From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

GENERATIONS CROSSING

EDIVALDO BOCARDI

BRAZIL, LAMBARI’

LAVAZZA FOUNDATION PROJECT

Two generations mark the land as they passed. The footsteps of past and present become fruit to harvest and future to be proud of.

I feel very gratified to work with my children. It is a pride.

I want to leave to my children and my grandchildren the belief that through the culture of coffee we can achieve our objectives.

Places

GENERATIONS CROSSING

EDIVALDO BOCARDI

BRAZIL, LAMBARI’

LAVAZZA FOUNDATION PROJECT

Two generations mark the land as they passed. The footsteps of past and present become fruit to harvest and future to be proud of.

Preserve means safeguarding the life and earth.

The warm sun, the dust and the steps of those who care the land

Gifts of the Earth

GENERATIONS CROSSING

EDIVALDO BOCARDI

BRAZIL, LAMBARI’

LAVAZZA FOUNDATION PROJECT

Coffee born and loves the land where it grows and flourishes to give to who collects the best of his being nature. You recognize its quality among many other for the passion that produces and for the value it gains over time.

See the coffee growing, blooming, producing fruits. This is passion.

The plus of the dream of producing coffee is that we know that we are producing quality coffee