From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

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Lavazza | From Father to Son

People

COMMUNICATION

EDINSON FABIAN RAMIREZ PARRA

COLOMBIA, CANPOBELLO

LAVAZZA FOUNDATION PROJECT

Father and son together on the field . An exchange of generations and traditions, that communicate the same values , in different ways. The screen light of a smartphone meets the moonlight on their faces.

I inherited from my parents this field. As well as my children will inherit it from me .

Places

COMMUNICATION

EDINSON FABIAN RAMIREZ PARRA

COLOMBIA, CANPOBELLO

LAVAZZA FOUNDATION PROJECT

The cultivate field tells the stories of families living of its products. Fathers who give to their children, children who receive from their fathers. Hectares of green, in the hands of man, to become fruit to harvest and process.

My parents splitted their 33 hectares by each of the nine children.

Gifts of the Earth

COMMUNICATION

EDINSON FABIAN RAMIREZ PARRA

COLOMBIA, CANPOBELLO

LAVAZZA FOUNDATION PROJECT

Seeding coffee. Cure it, grow it, choose it and work it. Every action is part of a process that gives life from life. Here the fruit of nature becomes sustenance.

In the three hectares of land we cultivate different varieties of coffee.