From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

RED CHILI WOMEN

DALI NOLASCO CRUZ

MEXICO, TLAOLA

TERRA MADRE COMMUNITY OF TLAOLA NAHUA CHILI PRODUCERS

Dreams and determination. Proud and passionate women that take the fruits of the land to do business, ennobling their territory where they are grown. Mothers and daughters together for a common dream.

My mother taught me the courage and commitment.

I am very proud of what my mother has created here. She gave me her passion.

They said it would be impossible to be entrepreneurs women. But so are we and many women say "if they did it, we can do the same."

Places

RED CHILI WOMEN

DALI NOLASCO CRUZ

MEXICO, TLAOLA

TERRA MADRE COMMUNITY OF TLAOLA NAHUA CHILI PRODUCERS

Enhancing the area where you live means to bring out the essence. Choose its best fruits and understand its value. The lush greenery surrounds the stories of women who with passion and dedication love the land.

An important objective is to rediscover love for the land and nature.

We have a beautiful place, with a natural Green all around.

Gifts of the Earth

RED CHILI WOMEN

DALI NOLASCO CRUZ

MEXICO, TLAOLA

TERRA MADRE COMMUNITY OF TLAOLA NAHUA CHILI PRODUCERS

Red and alive. Red Chili becomes excellent product that gives flavor to the daily meal of who produces it. The baskets are filled by a precious fruit that becomes a source of livelihood for a whole community.

The red chili was what remains on plants. We thought we would give it value by selling it through dry sauces.

Sell our product is like sharing our culinary culture.