From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

FIRE TALES

CESAR DAGOBERTO MARIN ARCE

PERU', Chacra D'Dago

TERRA MADRE COMMUNITY OF VILLARICA COFFEE AND MEDICINAL PLANT GROWERS

His name is Cesar, 20 years old and a boundless passion for nature and his land. Respecting and caring for nature means creating the perfect harmony of the cosmos. He already thinks about the future.

I want my life to be a part of it. With greater consciousness of nature.

It all started nine years ago with my father. And I have learned from him.

Places

FIRE TALES

CESAR DAGOBERTO MARIN ARCE

PERU', Chacra D'Dago

TERRA MADRE COMMUNITY OF VILLARICA COFFEE AND MEDICINAL PLANT GROWERS

Love the land and enhance it. Enhance biodiversity by nature to get its best fruits. That's how the relationship between man and nature becomes exchange and care, in this place in Peru.

A farm is a living organism. Each part is connected to the other.

If you have the opportunity to have a piece of land, anywhere in the world, then there is your economy.

Gifts of the Earth

FIRE TALES

CESAR DAGOBERTO MARIN ARCE

PERU', Chacra D'Dago

TERRA MADRE COMMUNITY OF VILLARICA COFFEE AND MEDICINAL PLANT GROWERS

Living the camp means living in closed to nature. This teaches you to respect it. Organic and high quality coffee can be a real sensory experience. That coffee can make you feel good.

Learn about the food and its origin is totally associated with freedom.

I hope that in general, more and more people’ll become aware of the food they produce and biodiversity.