From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

BUILDING THE FUTURE

ANDERSON RICARDO SILVA

BRAZIL, LAMBARI'

LAVAZZA FOUNDATION PROJECT

Ricardo respects and loves his land. Producing and commercializing high quality coffee makes him proud of what he does. His story is the story of a family of coffee makers.

I think we can carry on this tradition for future generations

I wish my children would give value to coffee traditions studying and pursuing this culture.

The history of coffee in my family goes back a few generations ago.

Places

BUILDING THE FUTURE

ANDERSON RICARDO SILVA

BRAZIL, LAMBARI'

LAVAZZA FOUNDATION PROJECT

We always start from the land and then we love its fruits. The challenge is to look at the future and help changes to create and obtain an exciting product. Like high quality coffee.

When you know the place where you work, this helps a lot.

The idea of putting the factory here in Lambarì was precisely to strengthen the bond with the people and the land.

Gifts of the Earth

BUILDING THE FUTURE

ANDERSON RICARDO SILVA

BRAZIL, LAMBARI'

LAVAZZA FOUNDATION PROJECT

Coffee is an exciting product. You work it, you know it and care for it. They start to love it, grain after grain. At the end, you fall in love with coffee.

The best thing about coffee is a product that is exciting.

Quando inizi a lavorare il caffè e inizi a conoscerlo, impari ad amarlo.