From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

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Lavazza | From Father to Son

People

PRECIOUS CATCH

ADRIANO MANDIRA DE OLIVEIRA

BRAZIL, CANANÉIA

TERRA MADRE COMMUNITY OF CANANÉIA

When children admire the work of the fathers, tradition demands to be handed down. Respect for work, the desire to learn and to continue a culture that is based on good values. The wishes of the fathers are reflected in the actions of their children.

I have learned working with oysters helping my father.

Studying is a great opportunity because we need experts. That's what I tell my children

Places

PRECIOUS CATCH

ADRIANO MANDIRA DE OLIVEIRA

BRAZIL, CANANÉIA

TERRA MADRE COMMUNITY OF CANANÉIA

The water level falls and rises every day. It takes knowledge and respect for nature in order to take the best fruit. The water reflects the precious work of small boats busy in the daily bustle.

Here, before, people only worked in the fields.

With our organisation we have created a cooperative of producers.

Gifts of the Earth

PRECIOUS CATCH

ADRIANO MANDIRA DE OLIVEIRA

BRAZIL, CANANÉIA

TERRA MADRE COMMUNITY OF CANANÉIA

Produce oysters is to know the nature that grows them. Collecting them, cleaning them and distributing them is a process of pride and dedication. Thanks to our work we found out the value of the product.

The processing of oysters in this community began in the seventies.

Working hard we gave value to our product and to ourselves as producers.