From Father to Son is the latest chapter of a journey that started last year with Earth Defenders. A trip designed by Lavazza, in collaboration with Slow Food, to witness and celebrate the intimate relationship between people and the land.
The horizon of the journey moves in Central and South America, telling, with the eye of Joey L., a generational shift between parents and sons. Thirteen stories of farm workers who become together the metaphor of the whole project: our future is written in our roots.
It is the knowledge of fathers, daily handed down by working together, that will enable the young generation to look forward and dream over, cultivating the relationship with the land and its products, through the principles of sustainability.

Enter
Lavazza | From Father to Son

People

NEXT GENERATION

ABEL, MANCILLA FAMILY

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

Perù. Father and son. Bud and plant. The generations of the Mancilla family plant coffee, working and caring the ground. Here comes the future of next generation.

Every father desire to leave something important in the hands of children

One day, my son will look at this picture and he'll say “this was my father

Respect, discipline and responsibility for the environment. These are those values I want to transmit my son

Places

NEXT GENERATION

ABEL, MANCILLA FAMILY

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

The dusty field, the smell of young leaves, the emotional link between people and places. Not only plantations, but places to live, hectares to care, land where to grow and let products grow.

A core value is respect for nature. Nature is life.

Gifts of the Earth

NEXT GENERATION

ABEL, MANCILLA FAMILY

PERU', VILLA RICA

LAVAZZA FOUNDATION PROJECT

The hands that caress the product and work on it. The fruit of the care of the land becomes the raw material to be exploited. It becomes wealth from generation to generation.

My family is dedicated to coffee for generations

I’m proud of what i do. Agriculture makes me live close to nature.(